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Should You Bother With Facebook Marketing?

Guest post by Evelyn Fielding from Mazero.com

Integrati Marketing and Mazero have been working together in both the Corporate world and now in Marketing Services for online Consulting.

Evelyn and the Team at Mazero.com have great insight for medium sized enterprises about effective online strategies to drive new business to your online assets.

Recently I was talking with Said Sarlak, Marketing Principal at Mazero.com about all things Search Engine Optimisation and we got to talking about Facebook.

Said shared this post with me on the Mazero Blog from Evelyn Fielding.

It is so insightful about how to start thinking about Facebook marketing that I asked if we could share this article here. So, please have a look, I think you will find this useful if your are thinking about how Facebook may fit into a potential marketing strategy or sales channel strategy for your business.

It might also help you understand a little more what the real opportunity may be over the ‘hype spruiked’ by so called Facebook Marketing Guru’s!

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Follow That Customer!

The Event-Driven Marketing Handbook

A few months back now I caught up with an ex-colleague of mine from Procter and Gamble when I was working in FMCG marketing in Europe.

I was keen to hear what Ed had been doing the last couple of years and was pleased to hear that he had continued to improve his skills as a very successful CRM Consultant and Direct Marketer. In fact, Ed had been very busy indeed with a new venture Failsafe and had also recently completed an epic task of writing what we think will be a key marketing text for direct marketers for the next decade.

Ed Sander has teamed up with Egbert Jan Van Bel and Alan Weber to deliver a great discourse about the evolving world of one to one marketing through to CRM and now the holy grail of Event Driven Marketing.

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PadiCode ~ helping business with real online insight services

PadiCode is a company that can and 2011 will be a big year for PadiCode!

PadiCode logo

We have been following the developments at PadiCode for quite sometime and we like what we see.

The PadiCode team are a truly interesting bunch being an international team of experts in Web Analytics, Coding and Web Design. They have an approach which is open and humble and we love there company’s choice in name coming from a Malay proverb which is…

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PadiTrack – The FREE conversion funnel tool

Free conversion funnel tracking with Google Analytics data for your site.

We have a great new FREE service to share with you, it is called PadiTrack a new product from the company PadiCode.

This new service PadiTrack, is a free tool, which allows any Google Analytics (GA) User to set up and track their current and historical GA data into visual conversion funnels and goals.

The way this works is brilliant, in that PadiTrack is an approved Google Application, so all you need to do is agree that Google and PadiTrack can ‘handshake’ and share data on your behalf. No need for more java snippets or code! This makes PadiTrack even more accessible and really easy to implement.

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