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Local Social Media Search ~ Australia

The new threat to directory service incumbents, local social media search.

It is indeed interesting times to be a small and medium business in Australia. We have a very large revolution underway and it is all about prospect and customer engagement, locally!

Get Social, Get Local, Be Found™.

Social Media allows for some great applications and many opportunities to waste time playing games, loading pictures from your latest escapades and importantly sharing them and staying in touch with your ‘friends’.

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Here’s a fact which you may have missed about Australian Newspapers.

The decline of Australian newspaper started over twenty years ago.

Recently we came across and article on Mumbrella which backed up feedback from our customers who have been advertising in print.

Print customers are just not seeing a return on their investment.

So what is going on with advertising in Print and Printed Directories?

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Why your businesses website is not a brochure

Each marketing and advertising medium is unique. So think different when you are going to write for them.

Each marketing medium is unique

A businesses website is not a printed brochure, there is a great temptation for businesses to think that their ‘tone of voice’ (in their offline printed copy) and on their website should be the same, it should not!

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What to look for when you hire a Marketing Consultant

Top 5 things to look for with a Marketing Consultant for your business

Hiring a marketing consultant for your business is an important step in the maintenance of continued growth of your business.

Here are a top 5 list of what your business should look for when hiring an integrated marketing consultant.

1. Got LinkedIn? in other words; Research, Research, Research

When you have made the decision to hire a marketing consultant we know that you already have a set of business and marketing objectives which you will brief your chosen marketing agency to discuss and present a proposal on.

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