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Customer engagement do you have defined CE Measures?

I have written about advertising and the importance of advertising to become accountable since the inception of Integrati Marketing. Marketing accountability is really core to marketing effectiveness today and will in the near future be considered a ‘hygiene factor’.

This is not because I believe that advertising does not work, it means that we know that mass media advertising has become less effective in the 15 years I have worked in Marketing and now as an Integrated Marketing practitioner.

Back in 2006 McKinsey and Co published a report that provided a clear measure that advertising via mass media was not only losing audience numbers but even more worryingly there was little engagement which means reduced effectiveness.

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Advertising – why you should track all your ads

Why your business should be Tagging or Tracking you online and offline advertising with Google Analytics

When you spend your money or your companies money on advertising to create demand by changing Consumer or Businesses Buyer behaviour you want to know what half of your marketing is working.

As John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

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Registering your TradeMark (Trademarkia)

Quick Trademark search tip.

OK, so you have finally gotten around to protecting your business Intellectual Property (IP) after years of hard work getting your business up-and-running.

Then the unthinkable happens, and this does happen…

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Australia Post are they the next Internet victim?

It has started, in the USA of course with verified digital mail, now it is only time before…

Australia Post logo

The death of postal mail has long been in discussion since the Internet first kicked off in the early 1990’s. Well we all know that change even one as rapid as the Internet is not necessarily as fast offline as it is online. Sixteen years later and we are now starting to see some of the effects of the digitisation of mass and 1-2-1 communications. We have already seen the rapid decline of print with Newspapers and Directories now it is Australia Posts turn.

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