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Net Promoter Scoring: How to do it

Guest post: Adam Ramshaw at Genroe: Net Promoter Score – how to do it?


Net Promoter Scoring was introduced to the world in a December 2003 Harvard Business review research article.  This article, “The One Number You Need to Grow“, reported on research that had been performed by Frederick Reichheld from Bain Consulting in concert with a company called Satmetrix.

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Making your marketing promotions as easy as Childsplay!

Marketing promotions made easy with Childsplay Marketing

Integrati Marketing believe that great marketing can be achieved by Small Medium Business, we know it is possible, it is all about accessing the right tools. We’re here to help you access them.

Great marketing really comes down to understanding your customer, your products benefits and how your service and offering is superior to the competition. But a little help with creating great marketing promotions in a few easy steps is a great way to help your business speed up the marketing promotions process and planning.

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What the Bit.ly is that?

What the Bit.ly is that? a URL shortening service with Puffatude!

Love sharing, love social, we love Bit.ly it tracks our sharing for free!

Social Media Marketing, there are so many options at present it is mind boggling all the different online tools and services which you can integrate into your marketing. We know that Twitter has gone exponential and businesses on the whole have been engaging with Social Media – it is a great way to build and maintain customer conversations and relationships, it is also importantly quite a personal conversation as well.

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I want to send Direct Mail but where do I get the data?

Great marketing today relies on a simple idea, which is great customer data. When we run direct marketing activities, it requires having up-to-date customer information and their interests or current purchase history do our messages are relevant and timely.

Business today has many different ‘pots of customer data’ in their business. In fact, it is all around their business is a wealth of customer information. The problem can be that this data is in all sorts of different formats, from business cards, emails, letters, faxes, to spreadsheets and many more.

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