Posted on June 14th, 2010
Marketing promotions made easy with Childsplay Marketing
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Integrati Marketing believe that great marketing can be achieved by Small Medium Business, we know it is possible, it is all about accessing the right tools. We’re here to help you access them.
Great marketing really comes down to understanding your customer, your products benefits and how your service and offering is superior to the competition. But a little help with creating great marketing promotions in a few easy steps is a great way to help your business speed up the marketing promotions process and planning.
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Posted on May 11th, 2010
What the Bit.ly is that? a URL shortening service with Puffatude!
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Love sharing, love social, we love Bit.ly it tracks our sharing for free!
Social Media Marketing, there are so many options at present it is mind boggling all the different online tools and services which you can integrate into your marketing. We know that Twitter has gone exponential and businesses on the whole have been engaging with Social Media – it is a great way to build and maintain customer conversations and relationships, it is also importantly quite a personal conversation as well.
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Posted on March 11th, 2010
Great marketing today relies on a simple idea, which is great customer data. When we run direct marketing activities, it requires having up-to-date customer information and their interests or current purchase history do our messages are relevant and timely.
Business today has many different ‘pots of customer data’ in their business. In fact, it is all around their business is a wealth of customer information. The problem can be that this data is in all sorts of different formats, from business cards, emails, letters, faxes, to spreadsheets and many more.
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Posted on March 11th, 2010
Direct Marketing is the most successful when you create a communications piece which
not only captures attention but also creates action.
In the past, this was referred to as AIDA; Awareness – Interest – Desire – Action. Whilst with all theory and specialist practice things become more complex this acronym still works today at a high level.
So, why be Targeted and why be Direct?
Because you want your communications to be relevant (Targeted) to the recipient when
they receive and hopefully open the direct mail (Direct to the reader). By knowing who
you are sending your communications to, understanding what services they buy, or
interested in buying enables you to ‘target’ these customers. This in effect backs up
the idea of AIDA: your target customer is; Aware of you, they are Interested in what
you sell, they Desire the services you have on offer, they take Action.
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