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Social Media Expert – we welcome David Scott to our Marketing Blog!

David Scott Joins Integrati Marketing as our Social Media commentator and expert.

David Scott - Socila Media Expert

We are pleased to let you know after lengthy negotiations (quite a few lattes) and discussions that we welcome David Scott to the Integrati Marketing Blog.

David is an Australian Media expert and active commentator with all things Social Media. David is a professional media specialist having worked in commercial TV and broadcast journalism.

With David’s extensive knowledge and insight about not only the Australian media landscape but also the trends, best practice observations and “what not to do” in Social Media, we are sure you will find David’s weekly updates of interest.

Even better, as you would expect David being a professional communications expert brings an engaging and easy to read  style of writing to this site which we greatly appreciate. So, welcome David and we look forward to reading more from you about Social Media in the coming weeks.

 

Clinton

Integrati Marketing.

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Customer engagement do you have defined CE Measures?

I have written about advertising and the importance of advertising to become accountable since the inception of Integrati Marketing. Marketing accountability is really core to marketing effectiveness today and will in the near future be considered a ‘hygiene factor’.

This is not because I believe that advertising does not work, it means that we know that mass media advertising has become less effective in the 15 years I have worked in Marketing and now as an Integrated Marketing practitioner.

Back in 2006 McKinsey and Co published a report that provided a clear measure that advertising via mass media was not only losing audience numbers but even more worryingly there was little engagement which means reduced effectiveness.

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Follow That Customer!

The Event-Driven Marketing Handbook

A few months back now I caught up with an ex-colleague of mine from Procter and Gamble when I was working in FMCG marketing in Europe.

I was keen to hear what Ed had been doing the last couple of years and was pleased to hear that he had continued to improve his skills as a very successful CRM Consultant and Direct Marketer. In fact, Ed had been very busy indeed with a new venture Failsafe and had also recently completed an epic task of writing what we think will be a key marketing text for direct marketers for the next decade.

Ed Sander has teamed up with Egbert Jan Van Bel and Alan Weber to deliver a great discourse about the evolving world of one to one marketing through to CRM and now the holy grail of Event Driven Marketing.

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Understanding Social Media and how to manage…

Understanding Social Media and what tools to use to make it easier to manage your brand in the world of Social.

Social Media is a networking tool that allows for rich conversations by including all sorts of media types (video, images, text, web pages, sms etc.) into an interoperable platform. Or, in Plain English you can access your Social Media anywhere anytime and pretty much from any web enabled device like an iPhone/PC or laptop for instance.

Networking or the term networking is not new, it was popularised in the1990’s but has really come into its own with the advent of Web 2.0 and the maturing Internet. We all have heard of sites like Facebook, MySpace, LinkedIn and all sorts of new real-time services starting up like Twitter and Foursquare.

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