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Getting customer satisfaction.

Getting customer satisfaction.

With KISSinsights.

We have been watching a company for a few months now which has been developing a new Analytics product that is set to take on Google Analytics.

The guys are called KISSMetrics and they have their solution available in private beta, so as yet it is not publicly available. The word is that it is very powerful and quite a leap forward compared to Google Analytics – sounds good! You can have a look at the beta site here.

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I want to send Direct Mail but where do I get the data?

Great marketing today relies on a simple idea, which is great customer data. When we run direct marketing activities, it requires having up-to-date customer information and their interests or current purchase history do our messages are relevant and timely.

Business today has many different ‘pots of customer data’ in their business. In fact, it is all around their business is a wealth of customer information. The problem can be that this data is in all sorts of different formats, from business cards, emails, letters, faxes, to spreadsheets and many more.

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Be Targeted, Be Direct!

Direct Marketing is the most successful when you create a communications piece which
not only captures attention but also creates action.

In the past, this was referred to as AIDA; Awareness – Interest – Desire – Action. Whilst with all theory and specialist practice things become more complex this acronym still works today at a high level.

So, why be Targeted and why be Direct?

Get Direct Marketing - Get Read - Get Demand

Because you want your communications to be relevant (Targeted) to the recipient when
they receive and hopefully open the direct mail (Direct to the reader). By knowing who
you are sending your communications to, understanding what services they buy, or
interested in buying enables you to ‘target’ these customers.  This in effect backs up
the idea of AIDA: your target customer is; Aware of you, they are Interested in what
you sell, they Desire the services you have on offer, they take Action.

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Understanding Social Media and how to manage…

Understanding Social Media and what tools to use to make it easier to manage your brand in the world of Social.

Social Media is a networking tool that allows for rich conversations by including all sorts of media types (video, images, text, web pages, sms etc.) into an interoperable platform. Or, in Plain English you can access your Social Media anywhere anytime and pretty much from any web enabled device like an iPhone/PC or laptop for instance.

Networking or the term networking is not new, it was popularised in the1990’s but has really come into its own with the advent of Web 2.0 and the maturing Internet. We all have heard of sites like Facebook, MySpace, LinkedIn and all sorts of new real-time services starting up like Twitter and Foursquare.

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