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What the Bit.ly is that?

What the Bit.ly is that? a URL shortening service with Puffatude!

Love sharing, love social, we love Bit.ly it tracks our sharing for free!

Social Media Marketing, there are so many options at present it is mind boggling all the different online tools and services which you can integrate into your marketing. We know that Twitter has gone exponential and businesses on the whole have been engaging with Social Media – it is a great way to build and maintain customer conversations and relationships, it is also importantly quite a personal conversation as well.

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Kiva, why we give back.

Why we give back a share of our profits

The team at Integrati Marketing Consulting believe in self determination and the power of the entrepreneurial spirit to change lives. This is why we love Kiva’s work!

We are new supporters to Kiva in the last two months but what we love about the Kiva concept is the notion of micro-finance as a tool too empower people to build better lives without the need of the United Nations or the large traditional so called Not For Profit groups.

The Kiva principle is simple send money from ethical investors like you and me looking to help people improve their lives by starting up small businesses. The difference is that the people we are sending money too do not have access to ‘traditional’ banks and institutions. This is where the micro-finance comes in and the work of Muhammad Yunus, by providing credit to communities where they would not have been in the past able to access funds readily, and when they did it was through highly unethical loan sharks.

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Just launched – myducati.com.au

Live and delivering to their objectives – Just launched myducati.com.au

Integrati Marketing has just launched myducati.com.au for the Ducati Owners Club of Victoria. This project was all about getting the Ducati guys off their chairs doing admin and back on their bikes doing what they love riding bikes not paper!

The background

The Ducati Owners Club of Victoria (DOCV) over the years has grown to be a thriving social club filled with motorcycle enthusiasts who are all passionate about riding their Ducati’s. Over time the success of the club has led to a greater workload on the member of the committee to maintain the clubs running including; up to date member information, yearly membership fees, event management and fees and ongoing and regular communication to the DOCV members. Unfortunately, their very success as a club meant a lot of repetitive data entry and processing of forms – equaling less time on their Ducati’s’.

The idea

What if the DOCV had an online Member Centre which could handle all the member information including their personal details, their bikes and also allow for an e-commerce gateway so they could pay their member fees and fees for paid events online?

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Planning for marketing success, get tactical!

Planning for marketing success, get the tactical marketing plan!

Recently we were asked by a client about a way to organise a couple of activities they had on the go with their marketing efforts. This was outside their planning time and they did not want to write up a full marketing plan.

After an initial discussion we suggested that they use a Tactical Marketing Plan. Luckily we ourselves have used these for years when planning marketing activities – reason being planning works.

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