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Customer engagement do you have defined CE Measures?

I have written about advertising and the importance of advertising to become accountable since the inception of Integrati Marketing. Marketing accountability is really core to marketing effectiveness today and will in the near future be considered a ‘hygiene factor’.

This is not because I believe that advertising does not work, it means that we know that mass media advertising has become less effective in the 15 years I have worked in Marketing and now as an Integrated Marketing practitioner.

Back in 2006 McKinsey and Co published a report that provided a clear measure that advertising via mass media was not only losing audience numbers but even more worryingly there was little engagement which means reduced effectiveness.

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Advertising – why you should track all your ads

Why your business should be Tagging or Tracking you online and offline advertising with Google Analytics

When you spend your money or your companies money on advertising to create demand by changing Consumer or Businesses Buyer behaviour you want to know what half of your marketing is working.

As John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

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Registering your TradeMark (Trademarkia)

Quick Trademark search tip.

OK, so you have finally gotten around to protecting your business Intellectual Property (IP) after years of hard work getting your business up-and-running.

Then the unthinkable happens, and this does happen…

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Should You Bother With Facebook Marketing?

Guest post by Evelyn Fielding from Mazero.com

Integrati Marketing and Mazero have been working together in both the Corporate world and now in Marketing Services for online Consulting.

Evelyn and the Team at Mazero.com have great insight for medium sized enterprises about effective online strategies to drive new business to your online assets.

Recently I was talking with Said Sarlak, Marketing Principal at Mazero.com about all things Search Engine Optimisation and we got to talking about Facebook.

Said shared this post with me on the Mazero Blog from Evelyn Fielding.

It is so insightful about how to start thinking about Facebook marketing that I asked if we could share this article here. So, please have a look, I think you will find this useful if your are thinking about how Facebook may fit into a potential marketing strategy or sales channel strategy for your business.

It might also help you understand a little more what the real opportunity may be over the ‘hype spruiked’ by so called Facebook Marketing Guru’s!

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