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Lead Management: What is it and do you manage your leads?

Lead Management

Lead Management is simply creating a business process to understand where your leads are generated from (marketing activity, Social 2.0, Sales etc.), and ascertain how valuable the lead(s) may be to your business and allow the prioritisation of these leads to be ‘worked’ by your sales team to sell more ‘stuff’ to your customers.

By creating a process to rank and measure leads your business (regardless of size) is optimising the investment in activities which drive new business to you. By being able to measure where the ‘hottest’ leads come from and ascertaining how much it cost to generate a lead you will be able to produce Return on Investment (RoI) on your businesses leads process.

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Twitter Reaches 5 Billion Tweets!

5 Billion Tweets!

Do you think your business could benefit from a free service which not only reaches the world but that customer down the road! Well you can with a Social Marketing strategy and Twitter! And now we see the numbers we know why this is so important. Today the 5 billionth ‘Tweet’ was entered on Twitter. As covered by Information Services Monthly. “MICRO-blogging site Twitter, has passed the 5 billion tweets mark, as an early adopter of the site, Robin Sloan, tweeted ‘Oh Lord’.”

Don’t believe it well take a look at this site called gigaTweet which run real time live stats on ‘tweets’ from twitter: GigaTweet this shows you the power of Social Networking and the opportunity your enterprise has to use this regardless of your businesses size.

Want to learn more how Integrati can help? Stay tuned.

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Introduction: Welcome to the Integrati Marketing Blog for Small Medium Business.

Hello World, and welcome to Integrati Marketing!

Integrati Marketing is a new marketing consultancy which has been launched to address a need in the Australian professional services market for businesses that require marketing expertise on-demand or on fixed retainer.

We provide the expertise for enterprise to be able to outsource specialist skills to develop your marketing activities and drive existing and new business leads to your sales teams or premise.

We specialise in:

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