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Marketing Consulting > Blog > 2011 > June

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The ADMA SEO guide may help your site be found easier on the web

Introducing SEO into an enterprise-sized business

 

The Australian Direct Marketing Association has shared a great starters guide to SEO!

ADMA have created a Starters Guide for implementing Search Engine Optimisation (SEO) into Small Medium Enterprises (SME).

As they state in the introduction;

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Writing great content with help from Inbound Writer

Let’s be clear, there is no ‘secret’ to writing copy that drives great website engagement plus high levels of traffic with Search Engine Optimization (SEO).

There are literally millions of websites and SEO Guru’s that suggest they have the ‘secret recipe’ and that by engaging these so called Guru’s your site or a page in your site will hit pay dirt by being at the top of a Search Engine Results Page (SERP) .

Google has over 200 ‘Signals’ which they use to rank content. The only way to write content that will work for your site is by writing content first and foremost for your audience and write about things that are helpful, easy to understand and most importantly helpful!

That is some of the best SEO content writing advice you can get for you and your business or employer.

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Customer engagement do you have defined CE Measures?

I have written about advertising and the importance of advertising to become accountable since the inception of Integrati Marketing. Marketing accountability is really core to marketing effectiveness today and will in the near future be considered a ‘hygiene factor’.

This is not because I believe that advertising does not work, it means that we know that mass media advertising has become less effective in the 15 years I have worked in Marketing and now as an Integrated Marketing practitioner.

Back in 2006 McKinsey and Co published a report that provided a clear measure that advertising via mass media was not only losing audience numbers but even more worryingly there was little engagement which means reduced effectiveness.

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Advertising – why you should track all your ads

Why your business should be Tagging or Tracking you online and offline advertising with Google Analytics

When you spend your money or your companies money on advertising to create demand by changing Consumer or Businesses Buyer behaviour you want to know what half of your marketing is working.

As John Wanamaker said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

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