David Scott’s weekly wrap up of all things Social Media with David’s insightful commentary.
1. Need some work done?
Why not hire your next employee from social media
We all know that stat – up to 70% of jobs are never advertised, with many coming from personal connections or word of mouth. Enter social media. A highly connected network of professionals on the look out for the next big thing? Check. An easy way of interacting both formally and informally with potential recruits? Why not. Better than scouring job ads in the paper? Probably!
For the job hunters, here’s five top tips for scoring your dream gig on social media
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David Scott Joins Integrati Marketing as our Social Media commentator and expert.
We are pleased to let you know after lengthy negotiations (quite a few lattes) and discussions that we welcome David Scott to the Integrati Marketing Blog.
David is an Australian Media expert and active commentator with all things Social Media. David is a professional media specialist having worked in commercial TV and broadcast journalism.
With David’s extensive knowledge and insight about not only the Australian media landscape but also the trends, best practice observations and “what not to do” in Social Media, we are sure you will find David’s weekly updates of interest.
Even better, as you would expect David being a professional communications expert brings an engaging and easy to read style of writing to this site which we greatly appreciate. So, welcome David and we look forward to reading more from you about Social Media in the coming weeks.
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Introducing SEO into an enterprise-sized business
The Australian Direct Marketing Association has shared a great starters guide to SEO!
ADMA have created a Starters Guide for implementing Search Engine Optimisation (SEO) into Small Medium Enterprises (SME).
As they state in the introduction;
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Let’s be clear, there is no ‘secret’ to writing copy that drives great website engagement plus high levels of traffic with Search Engine Optimization (SEO).
There are literally millions of websites and SEO Guru’s that suggest they have the ‘secret recipe’ and that by engaging these so called Guru’s your site or a page in your site will hit pay dirt by being at the top of a Search Engine Results Page (SERP) .
Google has over 200 ‘Signals’ which they use to rank content. The only way to write content that will work for your site is by writing content first and foremost for your audience and write about things that are helpful, easy to understand and most importantly helpful!
That is some of the best SEO content writing advice you can get for you and your business or employer.
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