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Marketing Consulting > Blog > 2010 > September

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Net Promoter Scoring: How to do it

Guest post: Adam Ramshaw at Genroe: Net Promoter Score – how to do it?


Net Promoter Scoring was introduced to the world in a December 2003 Harvard Business review research article.  This article, “The One Number You Need to Grow“, reported on research that had been performed by Frederick Reichheld from Bain Consulting in concert with a company called Satmetrix.

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PadiTrack – The FREE conversion funnel tool

Free conversion funnel tracking with Google Analytics data for your site.

We have a great new FREE service to share with you, it is called PadiTrack a new product from the company PadiCode.

This new service PadiTrack, is a free tool, which allows any Google Analytics (GA) User to set up and track their current and historical GA data into visual conversion funnels and goals.

The way this works is brilliant, in that PadiTrack is an approved Google Application, so all you need to do is agree that Google and PadiTrack can ‘handshake’ and share data on your behalf. No need for more java snippets or code! This makes PadiTrack even more accessible and really easy to implement.

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Local Social Media Search ~ Australia

The new threat to directory service incumbents, local social media search.

It is indeed interesting times to be a small and medium business in Australia. We have a very large revolution underway and it is all about prospect and customer engagement, locally!

Get Social, Get Local, Be Found™.

Social Media allows for some great applications and many opportunities to waste time playing games, loading pictures from your latest escapades and importantly sharing them and staying in touch with your ‘friends’.

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Here’s a fact which you may have missed about Australian Newspapers.

The decline of Australian newspaper started over twenty years ago.

Recently we came across and article on Mumbrella which backed up feedback from our customers who have been advertising in print.

Print customers are just not seeing a return on their investment.

So what is going on with advertising in Print and Printed Directories?

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