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Integrati Marketing Blog

Marketing Consulting > Blog > 2010 > April

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Just launched – myducati.com.au

Live and delivering to their objectives – Just launched myducati.com.au

Integrati Marketing has just launched myducati.com.au for the Ducati Owners Club of Victoria. This project was all about getting the Ducati guys off their chairs doing admin and back on their bikes doing what they love riding bikes not paper!

The background

The Ducati Owners Club of Victoria (DOCV) over the years has grown to be a thriving social club filled with motorcycle enthusiasts who are all passionate about riding their Ducati’s. Over time the success of the club has led to a greater workload on the member of the committee to maintain the clubs running including; up to date member information, yearly membership fees, event management and fees and ongoing and regular communication to the DOCV members. Unfortunately, their very success as a club meant a lot of repetitive data entry and processing of forms – equaling less time on their Ducati’s’.

The idea

What if the DOCV had an online Member Centre which could handle all the member information including their personal details, their bikes and also allow for an e-commerce gateway so they could pay their member fees and fees for paid events online?

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Planning for marketing success, get tactical!

Planning for marketing success, get the tactical marketing plan!

Recently we were asked by a client about a way to organise a couple of activities they had on the go with their marketing efforts. This was outside their planning time and they did not want to write up a full marketing plan.

After an initial discussion we suggested that they use a Tactical Marketing Plan. Luckily we ourselves have used these for years when planning marketing activities – reason being planning works.

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Getting customer satisfaction.

Getting customer satisfaction.

With KISSinsights.

We have been watching a company for a few months now which has been developing a new Analytics product that is set to take on Google Analytics.

The guys are called KISSMetrics and they have their solution available in private beta, so as yet it is not publicly available. The word is that it is very powerful and quite a leap forward compared to Google Analytics – sounds good! You can have a look at the beta site here.

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